Level 2 - Content Creation

YouTube Strategy

A sourced workflow for Shorts and long-form video covering titles, thumbnails, chapters, descriptions, retention, disclosure, CTA, repurposing, and publication QA.

Course outline: 6 lessons

Estimated total: 1 hr 16 min–1 hr 58 min

Objectives

  • Produce a compliant Short and long-form outline.
  • Align title/thumbnail promise with sourced content.
  • Use in-video, description, affiliate-link, and YouTube paid-promotion disclosures.

Lessons

  1. YouTube Shorts11–18 minutes
  2. Long-Form Video Structure11–18 minutes
  3. Titles and Thumbnails11–18 minutes
  4. Search and Discovery11–18 minutes
  5. Audience Retention11–18 minutes
  6. Repurposing Long-Form Content11–18 minutes

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